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The 2013 International Conference on Family Planning sparked a global media campaign focused on family planning, generating significant coverage of reproductive health and rights in the lead-up to, during and following the conference.
Nearly 200 national and international journalists from print, broadcast and online outlets attended the conference. Conference organizers and Global Health Strategies worked with the United Nations Foundation, United Nations Population Fund (UNFPA), Population Reference Bureau, Pathfinder, International Planned Parenthood Federation and the HIV/AIDS Alliance to facilitate media scholarships that allowed the attendance of 47 international journalists who would not otherwise have had means to travel to Ethiopia.
More than 225 original articles have been published by media outlets in 21 countries as a result of the conference media campaign.